Incorporating technology from award-winning 3D solutions provider rtSoftware, iTX GFX enables the creation of advanced, resolution-independent graphics within the iTX application software for SD and HD output, with the ability to update graphics in real time with data from external sources. 3D graphic objects are lit and shaded in real time within iTX, allowing complex effects such as refraction of live video.

iTX GFX users can import graphic assets created in industry-standard applications such as Photoshop, 3D Studio Max and Maya, and construct graphics templates with the GFX Design and Edit software. Template scripts can include variables, updatable manually or automatically, and audio files can be associated with the graphics within the template script. Multiple graphic elements (such as clocks, tickers and maps) can be animated together within a script with sophisticated interaction between elements to provide a high degree of versatility. iTX GFX's graphic capabilities can be extended with custom-written shaders and plug-ins. Graphics can be previewed within iTX and either controlled manually during live broadcast, or fully automated within the schedule.

Once added to the iTX playlist, the animation template's parameters are available externally, allowing the automated updating of graphics using information from voting systems, shopping channel databases, market feeds and other similar data sources.

iTX GFX is available in three variants, all with the ability to render live graphics in both SD and HD: iTX GFX 2D offers high-quality, field-based 2D graphics with multiple graphic objects such as clocks, tickers and maps, plus interfaces to external systems for processing of ENPS and weather data, XML feeds and more.

iTX GFX 3D adds 3D graphics capabilities, support for advanced effects and the nVidia CG effects framework, depth of field and blur, 3D mapping, particle effects and physics, shadows, reflections, refractions and warping.

iTX GFX 3D with DVE adds DVE effects such as squeeze back and page curl, video as texture and video refraction through foreground straps, text and tickers.

iTX GFX is available now as a software and hardware upgrade to any OmniBus iTX system.

OmniBus Systems Laila Bishay, Marketing Director Tel: +44 8705 004 300