BBC Post Production Takes Delivery of First Alchemist Ph.C HD Frame Rate Standards Converter

HAMPSHIRE, U.K. ? March 21, 2007 ? Snell & Wilcox today announced that BBC Post Production, part of BBC Resources Ltd, has taken delivery of the first Alchemist Ph.C ? HD, the company's new HDTV frame rate standards converter.

Transparent HDTV Frame Rate Standards Conversion Facilitates International Co-Production, Unlocks International Revenue Streams for HDTV-Originated Content One of the world's leading content creators, the BBC is involved in multiple content co-production deals around the world. With much of this content now being created in HDTV, the BBC is now both a major originator and purchaser of HDTV content. BBC Resources Ltd is one of the largest broadcast production facilities in the U.K. and a profitable wholly owned commercial subsidiary of the BBC, selling both to BBC customers and the rest of the market. It comprises BBC Studios, BBC Outside Broadcasts and BBC Post Production. BBC Post Production purchased the Alchemist Ph.C ? HD in order to convert a broad range of HDTV originated material to the appropriate HDTV broadcast standard for both internal use and for international distribution. As broadcasters worldwide transition their operations to HDTV, content owners are rapidly moving toward HDTV production to meet the demands of viewers and to guarantee greater archive value for their content. With the launch of Alchemist Ph.C HD, HDTV content can now be exchanged internationally across standards boundaries at the highest possible quality level, and with virtually no conversion artifacts. For companies like BBC Post Production, the ability to achieve this level of HD picture quality in any format enables distribution of dazzling visual productions worldwide and strengthens the facility's leadership as a provider of engaging programs and services. BBC Post Production is a long-time Snell & Wilcox standards conversion customer, which for many years has utilized the SDTV version of the Alchemist Ph.C for international program exchange. The newly installed HDTV conversion system will be used primarily to convert finished 1080i programs between 1080/25 and 1080/29.97 interlaced and progressive formats, with some conversion to 720/59.94p, as well. The unmatched picture quality provided by the Alchemist Ph.C HD is made possible through Snell & Wilcox's award-winning Ph.C motion estimation technology. Date Origine Société Auteur Agence Rwtr 24/03/2007 CP/Mail Snell & Wilcox Susan Warren Wall Str. Comm JPL Rubrique Imahe