Kfar Saba, Israel -August 29th, 2007 - Orad Hi-Tec Systems and Pebble Beach announce the integration of their channel branding and automation systems. Orad Hi-Tec Systems Limited and Pebble Beach have announced an integrated solution between Orad's template based channel branding solution and Pebble Beach's automation system. The new solution will be unveiled at IBC2007.

The integrated solution not only allows rich-metadata to be sent to the Graphics Engine but also enables broadcasters to control and trigger advanced 3D graphics to air via Pebble Beach's automation system. As part of the integrated solution, an Orad Active X module is embedded into the Pebble Beach automation system. The Active X enables the traffic and automation operator to gain direct access to Orad's template based database from within the automation system, populate it with information, preview it fully animated, and save it to the automation rundown as a secondary event. Once loaded to the Pebble Beach rundown, the Orad rundown is updated automatically as well, and when the trigger command from automation is relayed, the relevant graphic item is sent on air.

In today's broadcast environment, television channels often demand the use of 10s or 100s of different graphics pages or templates, each of which may require data to be sent from the automation system. This requirement drives greater integration with the graphics device than conventional interfaces such as the ubiquitous Chyron/Infiniti protocol can provide.

The complete solution will be demonstrated at IBC2007

Stand 9.510 et 8.275

ORAD Hi-Tec Systems Ltd Ofir Benovici, Vice President Marketing +972 9 7676 862

Pebble Beach Systems Farah Jifri /Beth Jones +44 1932 333790