FREMONT, August 7, 2007 -- The MPEG Industry Forum (MPEGIF) today announced that it will host a full day Master Class entitled “Next Generation Television Technology and Business Models” at IBC 2007.

This MPEGIF Master Class will focus on how new technologies are changing the way digital television is created, compressed, stored, delivered and monetized. MPEGIF, the world’s largest advocacy group for the promotion of MPEG technologies, has confirmed a high-profile line-up of keynote speakers and panelists featuring senior executives from BSkyB, T-Com, Fastweb, T-Online, Virgin Media, Telecom Italia, Orange/France Telecom, IPTV Americas, Cinea, Harmonic, NagraVision, Pace, IBM, Sony, Sun, Open TV, Playboy TV, ESPN, 3Vison, ADB, Amino, and Telemak making this conference the “must attend” event at IBC.

The topics of the MPEGIF Master Class include :

The full agenda can be found online at : MPEGIF Mater Class Agenda

MPEGIF will also provide an update on the widespread adoption of MPEG-4 (including MPEG-4 AVC / H.264) and the MPEGIF Logo Qualification Program.

RAI Convention Center, Room A

Nicola Wissler / MPEG Industry Forum Coordinator 48377 Fremont, Fremont, CA 94538 Phone: +1-510-492-4028 Fax: +1-510-492-4001